Leading international business hub

Bayern or Bavaria as it’s known in Germany is the largest state by land area, occupying large swathes of the south-eastern corner of the country and with its territory comprising roughly a fifth of the total land area of Germany.

Bavaria's capital city Munich, is the third largest city in Germany, the country’s second-largest employment hub and is one of Europe's most dynamic business regions. Interestingly Bavaria’s gross domestic product of €550 billion puts it ahead of 21 of the 28 EU member states. 

Major rankings have repeatedly shown the Bavarian capital to be among the leading international business hubs, helped by the region’s shared international borders with Austria, the Czech Republic as well as with Switzerland.

Munich at a glance.

  • Germany’s largest state

  • Population of 12.9 million 

  • Home of Oktoberfest

Global brands

As a globally active market, Bavaria is home not only to global players such as Adidas, Allianz, Audi, BMW, MTU Aero Engines, MAN and Siemens, but also to a strong basis of small and medium-sized businesses in industry, trades and the service sector.


The Bavarian culture and love of life are also famous the world over. Be it Oktoberfest or the Christkindlesmarkt, the Zugspitze or the Chiemsee – the state offers the perfect leisure activities for every taste.


In existence for over 200 years, the regions annual Oktoberfest, is also the world's largest beer festival, welcoming around six million visitors every year from all corners of the globe to guzzle their way through an incredible 1.8million gallons of beer annually.

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